Today, almost 50% of users view restaurant websites on mobile. This number is far higher other websites types, as guests often are looking for restaurants on the go.
Mobile responsive design ensures that guests can view your website on any sized screen. To check if a website is mobile responsive, simply change the width of your browser window. If you see the website change to properly fit the browser size, it is mobile responsive.
Websites that are not optimized for mobile devices miss out on potential customer who are ready to eat. There are other factors that influence mobile users including page load time, search engine optimization, and design for mobile.
Imagine a potential guest who is out in a new city looking for a great sandwich shop for lunch. Because you are using the best practices for restaurant website SEO they find your website. Now imagine they click your listing and find themselves watching the loading bar crawl to 50%. Research has shown 40% of users abandon a website that takes more than 3 seconds to load. This means that even though you did a great job getting listed in Google if your site is built poorly it will load very slowly. Assuming they get to your website before clicking back they have to be able to easily navigate and view.
If a website is not mobile optimized users will struggle to find what they are looking for. All our Bitefire sites are mobile responsive. They also feature the most important information at the top of the page. This means that the address, phone number, hours of operation, and menu are easy to update.
Mobile responsive design requires both great design and coding. Great design makes it easy for guests to find the information they are looking for on your site. While you are designing your site remember to always think about your users and your brand. You want your website message to support your brand message. For more design tips see our post on The Fastest Way To Upgrade Your Restaurant Website.